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Review and summary Contagious Why Things Catch On by Jonah Berger. I just finished reading this book. It is an excellent book that every marketerstartup founder should read. The author Jonah Berger is a Wharton university professor and expert on viral marketing. He has explained a structure to make any ideaproduct, no matter how much boring into a viral success. Jonah has taken examples from different type of companies and validated his framework. The framework is as follows. Make people look good.PARSED CONTENT
The web site had the following on the web page, "Review and summary Contagious Why Things Catch On by Jonah Berger." I noticed that the web site said " I just finished reading this book." They also said " It is an excellent book that every marketerstartup founder should read. The author Jonah Berger is a Wharton university professor and expert on viral marketing. He has explained a structure to make any ideaproduct, no matter how much boring into a viral success. Jonah has taken examples from different type of companies and validated his framework. The framework is as follows."